Who We Are
Taoran Ceramics is a UK-based retailer of handcrafted Chinese ceramics. For the purposes of data protection law, we are the data controller. You can contact us at hello@taoranceramics.com.
Legal
Privacy Policy
Last updated: June 2026
What Information We Collect
When you place an order or contact us, we collect: your name, email address, shipping address, and phone number (if provided). We do not store payment card details — all payments are processed by our payment partner, and we never see your full card number. When you browse our website, we collect anonymous usage data through privacy-focused analytics. This data cannot identify you personally.
How We Use Your Information
We use your information to: process and deliver your orders, communicate with you about your order status, respond to your enquiries, send you occasional updates about new collections (only if you've opted in), and improve our website experience. We never sell, rent, or trade your personal information with anyone. Ever.
Legal Basis for Processing
Under UK GDPR, we process your personal data on the following lawful bases: (1) Contractual necessity — to fulfil your order and provide the service you've requested; (2) Legitimate interest — to respond to your enquiries and improve our service; (3) Consent — for marketing communications, which you can withdraw at any time.
How Long We Keep Your Data
We keep order records for 6 years (as required by UK tax law). Marketing consent records are kept until you withdraw consent. Anonymous analytics data is retained for 26 months. After these periods, data is securely deleted.
Your Rights
Under UK GDPR, you have the right to: access the personal data we hold about you; correct any inaccurate data; request deletion of your data (where legally permissible); object to or restrict processing; request a copy of your data in a portable format; and withdraw consent for marketing at any time. To exercise any of these rights, email us at hello@taoranceramics.com. We will respond within one month.
Cookies
Our website uses only essential cookies required for the site to function (such as maintaining your session). We do not use tracking cookies, advertising cookies, or third-party analytics cookies that identify individuals. You can disable cookies in your browser settings, though some site features may not work correctly.
Third-Party Services
We use trusted third-party services to operate our business: a payment processor to handle transactions (they receive only the information needed to process your payment), a shipping carrier to deliver your order (they receive your name and address), and a website hosting provider. Each of these partners is contractually bound to protect your data and use it only for the specific purpose we've engaged them for.
Contact & Complaints
If you have questions about this policy or wish to make a complaint, contact us at hello@taoranceramics.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.